We are a young company, founded not many years ago, but with deep roots that go back in time.

We are part of a group that has been operating in tourism for four generations, inheriting an invaluable heritage of over a hundred years of experience!

Today, we put all this experience at your service to offer you an unforgettable adventure: Your Journey!

Sightseeing Experience is the official tour operator of City Sightseeing Italy, created with the aim of offering unique experiences throughout Italy, letting you discover the authentic wonders of Made in Italy.

We offer entrance tickets and guided tours to the main attractions and national museum systems, day tours and trips in Tuscany, Chianti, and Cinque Terre, as well as shared and private travel packages, to guarantee every traveler the best possible experience.

A journey with us is not just a tour: it is a deep immersion into the history, culture, and traditions of an extraordinary Country.

We are here to transform every moment of your journey into a precious and unforgettable memory. Come and discover Italy with us, and let yourself be enchanted by its timeless beauty, its millenary stories, and its breathtaking landscapes.

Every corner of Italy tells a story, and we are here to let you experience it intensely.

We have been operating in the tourism sector for four generations, carrying on a tradition of excellence and innovation. Over the years, we have grown steadily, transforming ourselves from a coach rental company into a recognized leader in the Italian tourism sector. 

Our story begins in the heart of Italy, in a picturesque village in Tuscany. It was 1928 when Florindo Maddii traveled with the first minibuses, and since then we have traveled a long way, full of emotions and goals.

Over the years, we have grown as a tourist transport company, evolving and adapting to the needs of our travelers.
Since 2003, with the introduction of the City Sightseeing® service in Italy, we have transformed the way we explore our cities, to become today the national leader in Hop On Hop Off services.

2014 marks an important turning point: we wanted to give our customers a 360° experience, and this is how Sightseeing Experience was born. We offer out-of-town excursions, museums, food experiences and numerous tours and activities designed to help you discover the Bel Paese at 360 °, in total comfort and safety, offering an authentic experience that enhances its infinite nuances and uniqueness. Initially focused on Italy, we are expanding day by day, with the aim of making you discover new and fascinating destinations around the world.

But we didn't stop there. With Shore Experience, we have developed tailor-made services for cruise passengers, guaranteeing them unforgettable excursions tailored to every need. 

Our journey continues, with the same passion and dedication that has accompanied us since the beginning, to offer you not only a tour, but an unforgettable adventure, full of discoveries and wonders.